Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve a website's effectiveness.

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Need some help?

Step By Step Guide

In The Toolkit , go to 'Search Engines' and then 'Analytics'.

Copy and paste your 'Google' or 'Microsoft' analytics code.

Click on 'Update' at the bottom of the page.

We can set this up for you

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