If you use Adwords, you can measure your ROI using Analytics. You can also see which pages on your site are most effective as well as which devices your visitors use – and make sure that your site works in all of them.
Analytics will tell you how many visitors are hitting your site, where they are, how long they stay for, what device they're using etc. so you can get a real idea of how well your website is performing and where you may need to make some improvements.
With the setup, we also go a step further and set you up on a monthly mailer, so Google send you your data to save you logging in to Analytics.
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