The Case Studies
Lets say your company is a Car Washing business in Southampton called 'Will's Washing'. So taking all of the above into account, what should your domain be?
You may want to register willswashing.co.uk. This is a perfect
, but it doesn't contain any
to help your SEO.
To help SEO, you could register willscarwashingsouthampton.co.uk, but this is quite long and may not be easy to
. Also, if you had an email address on this domain, it'd be a real mouthful.
Taking everything into account, willswashingsouthampton.co.uk might be the domain you want to go for!
Now, imagine you're a Solar Panel provider with factories and offices in the UK and the US, called 'Sun Power Global'. So taking all of the above into account, what should your domain be?
You may want to register sunpowerglobal.co.uk. This is a perfect
, but it's using the country-code extension of .co.uk. Remember, you trade in the US and in the UK.
As such, you should probably register a .com domain name.
sunpowerglobal.com would be a good domain to use. It's a good lenth, it contains your company name and the extension is correct based on your business location.
The only thing it doesn't cater for is SEO, as no search terms are included. This can be easily made up for with good on-site SEO though.