Shoprocket Tracking

With the business subscription plan in Shoprocket, you can track ecommerce events and send the data to Google Analytics, Facebook or Tiktok. You can also send customer data to these platforms.

Events

The events that can be fired are:

  • add_to_cart
  • remove_from_cart
  • begin_checkout
  • purchase
  • view_item
  • view_cart
  • select_item
  • checkout_progress
  • generate_lead

Event Listeners

You can also use Shoprockets events to listen to certain events such as when an order has been completed. You can send us over your pixel event snippets (GA, Tiktok, X, Meta) and we can fire the event code when one of the shoprocket events has been listened for. You do not need the Business subscription to do this.

Here's an example of a Google Ads event snippet:

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