The Importance of Social Media to SMEs
SMEs can gain a lot by regularly using social media platforms and integrating profiles with their website. The Platforms serve as places to amplify your vision as a business and to connect with your customers.
Social Media allows you to connect with customers. You're able to respond to their comments on your posts, which inturn shows Google that you can easily be contacted, are invested in your business and most importantly, invested in your customers. Your regularly creating posts on Social Media also helps towards your
While social media platforms are not substitutes for traditional advertising tools, by using social media channels to market your products and website you're helping to expand your reach without increasing your cost. The most popular social networking sites offer free accounts, and do not require any expertise outside of good written communication skills.