Social Media
Create Facebook, Twitter, Google+ and Youtube accounts for your company and watch the hits come in. Google ranks websites based on their Social Media usage and whatsmore, Social Media is FREE and will push customers back to your website.
Marketing Mailers
Send out offers, updates, discounts and notifications to your customers using Marketing Mailers. Mailers in some circles are seen as old hat strategies but they still very much work and will allow you to use any old client email databases to good use.
PPC Campaigns
Pay Per Click services are a great way to bring hits to your website for specific searches whilst working to a budget. PPC is also brilliant for pushing your website straight to the top of the listings and can be used as and when you want extra traffic.
Regular Newsletters
Consistant marketing is an incredibly powerful tool and allows you to build your brand with the contacts you already have. Newsletters keep customers up to date on your goings on, new services you may have or even any offers or discounts you may be promoting.
Blogging
Creating and maintaining a blog is a fantastic way of keeping customers informed of your businesses goings on as well as improving your Google Rankings. We have a fantastic blogging service that can be used and managed within The Toolkit. Read more about it
here.
Videos
With youtube being one of the most popular sites on the web it would be silly not to put your business on there. Create your own account and add videos, promotional material and link to it from your website. Push clients to your videos so they can comment and share!
Online Advertisements
Adverts are everywhere you go on the web and the reason for this is because they work! Facebook even now allow you to advertise specifically to customers who fit your target demographic. Use banner ads to push customers surfing the web to your site.
Press Releases
Generate extra publicicity by producing press releases that may gain you space in magazine or newspaper articles. Press Releases can be videos, Social Media posts or even just tied in with your blog to discuss the release in more depth.
