Online Marketing starts with your website, but it certainly doesn't stop there. There are so many other ways to market yourself online, most of which can be free and will just involve a little of your time each month. Some great FREE online marketing services include:
Social Media, Marketing Mailers, Regular Newsletters, Blogging, Videos.
These are all services you can sign up for freely, from creating your company's very own Youtube Channel to Blogging each week about the goings on in your business. Regardless of your industry or services your clients will be much more web savvy than ever before and you need to reach out to them in every medium possible whilst at the same time linking them back in to your website.