Google Analytics gives you detailed statistics of the traffic your website experiences and is the best way to track the return on investment of your site. Although it is not vital to have Google Analytics on your website, we strongly recommend that you install it as it's quick, easy and gives you everything you need to know about how well your website is doing.
If you want to know how successful your website is and to improve its success at the same time, then Google Analytics is something that is well worth doing.
Setting Up Google Analytics
If you're looking to use Google Analytics to track the traffic on your site, see our
Setup Guide here
If you've not got the time to setup Google Analytics yourself, we offer a setup service for just £95+VAT.
Get in touch
for more information.
As part of the paid-for setup service, we'll verify your website with Google Search Console too.
See more about that here.
Tracking page viewing statistics
If you get 1000 hits a month on your homepage but absolutely no clicks on to your other pages then you know you need to improve the homepage appeal/design. Hint - Large call to action graphics and buttons really help with encouraging clicks!
Formulate a sales and e-marketing plan
The data you get from Google Analytics will allow you to see if any ‘Special offers’ banners are working, which pages are your most popular and where the site needs to improve it’s navigation.
Monitors visitors and users
See exactly how many people come to your website every single day and which pages they are going to. Analytics will tell you if you are receiving 100 hits a day or if you are struggling to get more than 5. It's great to compare the visitors you get against the number of enquiries.
Get in with Google
Google Analytics only works if you have a Google account and once you have an account with Google you can start looking at Google Places, Webmaster Tools and even Google+. Sign up to Google in every way possible and it can only help your site.