New Content - Keeping visitors engaged
Web users are no longer seeking the latest news, they have come to expect it on any and all websites they visit. Because of this you need to find ways to create new content that works for you
Keep up with changes in technology
Widgets, booking services, interactive Google Maps (that go inside properties) are all new types of functionality your website can achieve as easily as copying and pasting. Keep your eye out for features you like on websites you visit and ask us if it's possible for you
Integrate the site with Social Media
Social Media is the best and easiest way of keeping your clients up to date with the goings on with your company. Update your Facebook or Twitter accounts and link the site from and to them.
Updating your websites content, links and images gives Google something else to read about which, in their eyes, makes you more up to date and appealing to their users. This will help your positions!
Promote your Latest News
Have you recently had a new employee join your team? Is your company celebrating a birthday? Or do you just want to shout about a team lunch you've had? Any news is good news in Google's eyes so make sure you put it on to your website one way or another!
Content is king and Google are always looking for key words or phrases in your website that tell them and their users what you do. Using an electrical firm as an example, if you're updating your news page about a recent Project, be sure to put words like 'Electricians' 'Electrical' or even location based words like 'Electrical work completed in Hampshire'.