Keywords: Apply your keywords and phrases throughout your text. Don’t just stick a paragraph that lists your keywords on the site, as once a Search Engine has found you, actual people will be reading it. Make sure your text content makes sense to humans whilst including your keywords.
Break up blocks of text: Break up large chunks of text with headings, bullet points, lists and even quotes in your text. This makes the text far easier to read for users and more digestible for Google.
Heading(s): Make sure you have at least 1 keyword or keyphrase in the heading for your text.