Meta Data

Meta data on your website are small pieces of text that describe the content on your webpage. These allow the Search Engines to understand what your page is about before they've crawled it.

There are 2 main types of meta data, Descriptions and Keywords .


Meta Description Tags are a great way for website owners to describe, in under 320 characters, what their website and business is all about. Similar to the synopsis on the back of a book, website owners need to describe what their site/specific page is so the reader knows what they are going in to.

As you will see in the screen shot, the Search Engines lists this brief overview of a website under the link in their searches.

Similar to keywords, description tags are read by the Search Engines as an overview for what a page/website is about and normally explains a businesses, USP's, locations and products.

For example, Toolkit Websites Meta Description is 'Top UK website design company in Southampton. Experienced website designers providing bespoke web design for small businesses and 5-star passionate service.'

However for our page that describes our portfolio the Description is: 'Our talented web designers in Southampton have built over 2000 unique website designs. View our portfolio of small business websites.'

Each page on your website should have unique descriptions specifically for the content each page is designed for.


Keyword Meta Tags are a fantastic way for website owners to list out all their services, USP's, locations and products for the Seach Engines to read before indexing content on a specific website page.

Keywords are individual words or short phrases separated by commas that descibe a business or a specific page on a website in bullet point format. For example, Toolkit Websites Keywords would be 'Web Design, Southampton, Toolkit, CMS, Websites, Bespoke Design, Passionate Service, Hampshire, etc'.

However for a page on our website that describes our portfolio, the keywords would be different and based around our portfolio page content. They'd show something like 'Website Portfolio, Bespoke Designs, Portfolio, Industries, Designs'.

Each page on your website should have unique keywords specifically for the content each page is designed for and be no more than 250 characters.

Note Google no longer use Keywords for ranking

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