Meta Data

Descriptions

Similar to keywords, description tags are read by the Search Engines as an overview for what a page/website is about and normally explains a businesses, USP's, locations and products.

For example, Toolkit Websites Meta Description is 'Top UK website design company in Southampton. Experienced website designers providing bespoke web design for small businesses and 5-star passionate service.'

However for our page that describes our portfolio the Description is: 'Our talented web designers in Southampton have built over 2000 unique website designs. View our portfolio of small business websites.'

Each page on your website should have unique descriptions specifically for the content each page is designed for.

Keywords

Keyword Meta Tags are a fantastic way for website owners to list out all their services, USP's, locations and products for the Seach Engines to read before indexing content on a specific website page.

Keywords are individual words or short phrases separated by commas that descibe a business or a specific page on a website in bullet point format. For example, Toolkit Websites Keywords would be 'Web Design, Southampton, Toolkit, CMS, Websites, Bespoke Design, Passionate Service, Hampshire, etc'.

However for a page on our website that describes our portfolio, the keywords would be different and based around our portfolio page content. They'd show something like 'Website Portfolio, Bespoke Designs, Portfolio, Industries, Designs'.

Each page on your website should have unique keywords specifically for the content each page is designed for and be no more than 250 characters.

Note Google no longer use Keywords for ranking