To achieve a successful website and to get on that all important first page in Google, you need to ensure your website is updated regularly, looks great, loads quickly, works on all devices and utilises both online and offline marketing Just having a website will not bring in customers.
You can use your own Toolkit Access to keep your site up to date and to help, we have provided some fantastic guides below that show you all of the things you can be doing, right now, to your website to make sure it is a success!
Updating your website on a weekly basis through a 'latest news' page or even via a blog is a great way to show Google you are up to date and more relevant for their searchers.
Find out More
Google now ranks websites based on the content of a businesses Social Media accounts. Ensure your company has Facebook, Twitter and a Blog as a bare minimum and keep them updated weekly.
Marketing Online goes much further than just your website. You should be pulling customers in to your site from Newsletters, Mailers, Email Signatures, PPC Campaigns and Directory Listings.
The Toolkit offers you the chance to manage individual page meta data and keywords as well as controlling the content on your website which allows you to manage your very own SEO.
You can achieve a thousand hits a month but if your website isn't appealing to your customers, you wont receive any enquiries. Google also reward websites that are Mobile Friendly.
Marketing doesn't start and stop on the internet. Leaflets, letters, business cards, magazine articles and even billboard advertisements are a great way to push customers to your website.
Use Google Analytics to track exactly how many hits and views your website receives. Analytics is the only way to track the ROI on your site and is completely free to set up. Do you know how many people viewed your homepage last month?
If you want the professionals help to give you that extra advantage when competing online just get in touch with us and we can put you in touch with a great company who will discuss everything you see on this page.
Google have recently changed their ranking Algorithm as to reward websites that have adopted SSL over those that haven't adopted the service. They've made this change to help achieve their goal of making the web more secure.
If you've read all of the above guides and you'd like more advice on what you can do on your website to make it succeed in the search engines, contact our Support Team for a free Success Review. If you currently don't have a website with us and would like to discuss creating a bespoke new web design for your company, please visit www.toolkitwebsites.co.uk .
Free Success Review
