What is a successful website? Some businesses need a great looking website to act as their online business card, others may want their website top of Google bringing it lots of customers & sales. Deciding what you need from your website is the first step before putting a plan in place for achieving your goals.
To get the most from a website businesses must understand all the elements a website relies on in order to make it as successful as possible. Publishing a brand new website with SEO optimised content if fantastic, but ongoing success is determined by the work a business does regularly & consistently over months & years.
See below for what you can do yourself to give your website the best chance of success for your business.
Updating your website on a weekly basis through a 'latest news' page or even via a blog is a great way to show Google you are up to date and more relevant for their searchers.
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Google now ranks websites based on the content of a businesses Social Media accounts. Ensure your company has Facebook, Twitter and a Blog as a bare minimum and keep them updated weekly.
Marketing Online goes much further than just your website. You should be pulling customers in to your site from Newsletters, Mailers, Email Signatures, PPC Campaigns and Directory Listings.
Marketing doesn't start and stop on the internet. Leaflets, letters, business cards, magazine articles and even billboard advertisements are a great way to push customers to your website.
The Toolkit offers you the chance to manage individual page meta data and keywords as well as controlling the content on your website which allows you to manage your very own SEO.
You can achieve a thousand hits a month but if your website isn't appealing to your customers, you wont receive any enquiries. Google also reward websites that are Mobile Friendly.
Use Google Analytics to track exactly how many hits and views your website receives. Analytics is the only way to track the ROI on your site and is completely free to set up. Do you know how many people viewed your homepage last month?
Google now favour websites that have the most up to date and relevant Google Business profiles. Use Google Business to tell clients about your services, location, contact information, reviews, recent goings on and much more.
PPC advertising helps put your business in front of potential customers at the exact moment they are searching for your products or services. Target specific locations, services and keywords while driving more traffic to your website, increasing enquiries and building brand awareness.
If you've done everything from the Website Success checklist and your site is still not quite delivering the results you want, we'd recommend getting a marketing specialist in to help. They can help with your sites SEO, run your PPC ads for traffic & click optimisation as well as advise on other areas that will improve your websites performance in the Search Engines.
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