Modern Clients Expect Modern Websites
Old, outdated, and neglected websites will be ignored and essentially push clients away rather than bring them in. Your website needs to scream at visitors exactly what you do, how you do it and be presented in a modern design that encapsulates your branding.
Google says that we have a matter of seconds to capture a consumers 'click' before they hit the dreaded back button and move away from your website. To do this you need to capture their attention straight away with modern call to actions on the site using videos, animations, graphics or just plain old well presented text in modern fonts. Your website needs to both show off what you do as well as encourage visitors to click on through your website.
There is no point investing hundreds and possibly thousands in to PPC or SEO experts if the site itself is not fit for purpose.