Understand the Analytical Data

1:
Login to Toolkit Broadcast - https://www.toolkitbroadcast.co.uk

2:
Click on the Campaigns tab.

3:
Here you will see all of your campaigns, click on the one you wish to see the analytics for.

4:
You will first see the overview for this Campaign.

In the top half is a simplified list of the data points for a quick look at the statistics.

The bottom half has three detailed tables.

5:
'Activity graph' :

This is a line chart comparing 'Opens' to 'Clicks' over time. Using this you can determine how quickly contacts click through from the email to an external link.

6:
'Detailed statistics' :

Here, you can see tab by tab each particular datapoint:

• 'Opens' : Details how many, when and who, opened the email.
• 'Unopens' : Details how many have not opened the email as well as when they signed up, country etc.
• 'Bounces' : A hard bounce is an e-mail message that has been returned to the sender because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown.
• 'Unsubscribed' : Anyone who has unsubscribed via this Campaign will show here.
• 'Spam' : If your email address has been marked as spam by the client this will show here.
• 'Forward' : If the email has been forwarded.
• 'Sent' : Gives a full list of all contacts the Campaign was sent to. This does not refer to how many people have opened the email however.
• 'Clicks' : Who clicked on a link from within the email.

7:
'Activity link' :

This list lets you know who clicked on links from within the mailer.